Advertisements

I mentioned advertisements commonly found in India and I'd like to dedicate a whole post to them. First of all, nowadays advertisements have severy degraded and there are very few if any, which are actually witty or have a line worth remembering. But apart from that, advertisements reflect the superiority of the English language embedded in us as I mentioned in the last post.

I don't exactly remember which product but I'm sure all of you have seen the ad which focuses on a boy who comes to the village to see a girl, and as long as she talks in hindi/punjabi he thinks of her as a silly village girl. But as soon as she starts talking with an accent, he decides she is a very educated, smart girl. Education is necassarily associated with English. There is perhaps less fault in the advertisement, or in any person who thinks so and more fault in the system. Learning English has become such an essential part of getting a good job and earning money, that no one will ever consider doing something in Hindi or for that matter, any other language.

Apart from that, ads, as I mentioned on fair and lovely, fair and handsome are of course, widely prevalant. Then ads on cement and such focus on making India a carbon copy of the U. S. or Singapore or such countries. Make something original!